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Ethereum Treasury Bets $200M on MrBeast: Crypto Meets Creator Economy
BitMine, an Ethereum treasury company, just invested $200 million in MrBeast's Beast Industries. This is what mainstream crypto adoption looks like.
Miguel Treviño•
The worlds of crypto and mainstream media just collided in a $200 million handshake.
BitMine, an Ethereum treasury company, has invested $200,000,000 in MrBeast's Beast Industries, as reported by Watcher.Guru:
Why This Matters
MrBeast (Jimmy Donaldson) isn't just a YouTuber. He's a media empire:
- 500+ million subscribers across platforms
- Feastables (chocolate brand)
- MrBeast Burger (ghost kitchen chain)
- Beast Philanthropy (charity arm)
This investment signals that crypto capital is flowing into real-world businesses, not just speculative tokens.
The Ethereum Treasury Model
BitMine operates as an Ethereum treasury company—meaning they hold ETH as a strategic reserve and deploy it into high-growth opportunities.
This is the inverse of traditional corporate treasuries (which hold cash/bonds). Instead:
- Asset: Ethereum (appreciating, programmable)
- Strategy: Deploy into ventures that benefit from crypto infrastructure
- Thesis: As Ethereum grows, so does the treasury
What MrBeast Gets
Beyond the capital, this partnership likely includes:
- On-chain loyalty programs for Feastables/Burger customers
- NFT collectibles tied to video releases
- Crypto payment integration across Beast brands
- Tokenized fan engagement (imagine voting on video ideas with tokens)
What Crypto Gets
Legitimacy. Reach. Normalization.
When the world's biggest YouTuber integrates crypto into his brands, millions of people who've never touched a wallet suddenly have a reason to.
Zelf's Role in This Future
As crypto moves mainstream, the UX barrier becomes critical. MrBeast's audience isn't going to manage 24-word seed phrases.
They need:
- Biometric wallets (like Zelf) that "just work"
- Gasless transactions for small purchases
- Recovery options when they inevitably forget their password
Zelf is building the infrastructure that makes this possible.
When Beast Burger starts accepting crypto, the checkout won't ask for a seed phrase. It'll ask for your face.
