이더리움 재무회사, MrBeast에 2억 달러 투자: 암호화폐와 크리에이터 경제의 만남

TL;DR:

The Investment: Ethereum treasury company BitMine invested $200M into MrBeast’s Beast Industries.
The Significance: This marks a major shift of crypto capital away from speculation and into the mainstream creator economy.
The Synergy: Partnership likely involves on-chain loyalty, NFT engagement, and crypto payments for MrBeast's 500M+ fans.
The Bridge: Mass adoption requires user-friendly infrastructure like Zelf’s biometric wallets to replace complex seed phrases for everyday fans.

The worlds of crypto and mainstream media just collided in a $200 million handshake.

BitMine, an Ethereum treasury company, has invested $200,000,000 in MrBeast's Beast Industries, as reported by Watcher.Guru:

MrBeast (Jimmy Donaldson) isn't just a YouTuber. He's a media empire:

This investment signals that crypto capital is flowing into real-world businesses, not just speculative tokens.

BitMine operates as an Ethereum treasury company—meaning they hold ETH as a strategic reserve and deploy it into high-growth opportunities.

This is the inverse of traditional corporate treasuries (which hold cash/bonds). Instead:

Beyond the capital, this partnership likely includes:

Legitimacy. Reach. Normalization.

When the world's biggest YouTuber integrates crypto into his brands, millions of people who've never touched a wallet suddenly have a reason to.

As crypto moves mainstream, the UX barrier becomes critical. MrBeast's audience isn't going to manage 24-word seed phrases.

They need:

Zelf is building the infrastructure that makes this possible.

When Beast Burger starts accepting crypto, the checkout won't ask for a seed phrase. It'll ask for your face.